Through simulation, simulacra become real. Image and information
is distorted through every median it travels through, and this
distortion turns reality into a hyper reality that each one
of us is living in.
brings together a unique group of artists, designers and scientists,
from around the world, into a common space to express, through
their artwork their individual perspective of reality. A reality
that is not and never has been an Absolute. But in fact it’s
the most interactive life long experience that we all go through.
form of media constructs our cultural representation of the
world. New media objects – be it a website, a computer
game, or a digital image – helps us represent some sort
of an outside referent.
participant, whether an artist, a designer or a scientist, brings
his/her own unique perspective of reality to the exhibition
space that encourages it to exist on multiple planes.